Year 2014, Texas, USA.

Trent Kimball, is the CEO of Texas Armoring Corporation (TAC).

He released a video that shows him being shot by one of his employees using an AK-47 while he sat inside a Mercedes-Benz SUV.

The exercise is to prove that the company’s bulletproof cars work.

The CEO comes out safe absolutely unscathed. He looks cool and speaks to the camera saying; “Life is precious, protect it”.

The sharpshooter fires 12 shots at Kimball and the CEO just sits in the driver’s seat. Unharmed.

There were cameras both inside and outside the vehicle to cover the show.

Kimball is what a company CEO should be. He put his life behind a promising product. A Merc Protects!

How many CEOs have we seen who were ready to give their lives in order to sell a product?