"சென்றிடுவீர் எட்டுத் திக்கும்"
World is a Global Village.
What was the last thing you searched for online? Why were you looking for it?
If you had a freeway billboard, what would it say?
What do you love about where you live?
The everyday traffic. Constant buzz in both the ears because of noise on roads. Suffocating air. Soot on face.
Heads that suddenly appear out of bus windows spitting a copious amount of saliva all over on body who happen to drive closer, the sewage clearance trucks leaking the collection all through on road and firecrackers lighting the sky with a deafening noise continue till late on a Sunday.
It’s election time, as you all know.
When you walk in the street and happen to look at a poster (no walls are wasted, all pasted!) on the wall which has an image of the actor, director and producer Sandhana Bharathi, but the message is about Indian HM Amit Shah, you have just seen a good meme. That makes everyone laugh.
A meme is a humorous and satirical way of conveying a message or an idea into an easily translatable format.
Social media nowadays are awash with memes. Images, videos and GIFs have all got memes as content.
Do you know how old a meme is?
The meme is as old as 1953, when the New York Times used the word in a Crossword Puzzle. The clue was; “Same:French.” (The term has a French origin).
It appeared again on the crossword in 2021, with the clue now hinting; “something that gets passed around a lot”.
People share memes on social media and good memes can go viral in a second.
The British evolutionary biologist and atheist Richard Dawkins was the first to use the term in his 1976 book, “The Selfish Gene.”
He said in his book that he needed a name for the new replicator, a noun that conveys the idea of a unit of cultural transmission, or a unit of imitation.
He was actually talking about genes replicating through generations.
He wanted a name that sounded like “gene.” And that was how the word ‘meme’ was born.
People live in a fast-paced social media world. They have little time for reading and images in the form of memes help positively influence people’s minds.
Memes form part of today’s marketing content too. Products sell faster through memes.
The popular meme creator who has a three million following on Instagram, Saint Hoax says memes are basically editorial cartoons for the internet age.
“Messages in a meme format catch your eye, and most of them can be read and understood within seconds,” says Samir Mezrahi, the deputy director of social media at BuzzFeed.
But there’s a flip side to a meme.
Some of them might just negatively impact your business and make your potential customers think twice before buying your services.
So be cautious when creating a meme and try rolling it out for circulation on social media.
"சென்றிடுவீர் எட்டுத் திக்கும்" 