Threads don’t work. Images don’t work. You need a very tight, expertly crafted 280-character take, said a ghost-writer who made $200,000 (₹1.64 crores approximately) writing tweets to Venture Capitalists, anonymous.

And that is not his day job. He works only five hours on a side hustle.

Wow! How?

Social media nowadays are abuzz with products appearing up front ‘bold and beautiful’ and a real-life seller who’s mostly unseen sits on the other side. All anonymous!

Anonymity on ‘X’ (formerly Twitter), guarantees a lucrative business now. All you should do is write a crisp 280-character tweet. And that’s it.

The tweets by an agreement pay the writer per tweet and some per month. The writer claims he was paid $100,000 for an original thread. Through thread, they announce big funding rounds.

That begs the question: Why do tweets cost a fortune?

The ghost-writer explains that funding on social media has changed.

Platforms such as X (formerly Twitter) have become the new landscape for funders and founders. They choose to visit these microblog sites for building a relationship and thereby grab the attention of the wider audience.

Funding now is no longer a one-to-one format, the ghost-writer says.

It’s a one-to-many format. You’re actually broadcasting to wider accounts. In one go!

While the writer is spending only a few hours, he says one should exercise a greater discipline with words.

His gospel: clarity, intention, and being concise.

And it doesn’t stop there.

It’s not just about a razor-sharp perfect tweet. It’s about understanding the nuance of the platform and who is engaging with a given account, what he calls; ‘being in on the joke’.

The writer attributes most of his success to understanding the intricacies of social media and how that helps build a relationship between funders and founders.

He says further that about 60% of the tweets he writes are “shit-posting” — meaning, the stuff you post when there’s nothing to post.

He says that “shit-posting” is the key to gaining attention and following. So much so that when there’s something real to post, you already have an audience. Clever job!

The writer is too strict. He delves on keeping boundaries, and told (an insider) that he’s had to fire clients before, as he doesn’t want his hustle-job to “take up too much space.”

Does he have an office?

No, he carries a laptop, a second phone, and a dedicated email address. And that’s all.

₹1.5 crore a year is no small money. And you work only five hours a day. Bindaas!

Source: http://www.entrepreneur.com