How are you feeling right now?
Subdued.
Tag: business
I was way too kind with the technical team from telecom service provider when they visited my home for an upgrade of WiFi services. The service provider forgot to inform the crew about what WiFi package I had applied for, the time they should visit my home, about the requirement of a phone handset for connection etc. I still paid them the charges without a question about their unprofessional service. And lastly, the crew left without even telling me what my fixed line number was. I was way too kind with the service provider. Looking forward to hiring them again.
Write about a random act of kindness you’ve done for someone.
No, it’s business as usual in India.
Was today typical?
There’s nothing I enjoy more than minding my own business, finding new ways to grow, and thriving in silence. You say antisocial, I say at peace.
On what subject(s) are you an authority?
Retire, as a busy (plan) bee”.
How do you want to retire?
Those who expect me to say, “I sat in a garage and invented the future”, I shall strongly recommend them buying a book written by Steve Jobs. Mine is a different story altogether.
You’re writing your autobiography. What’s your opening sentence?
This is no mean achievement. Coca-cola sold only 9 glasses when they started.
H2O in a Beer Can. Worth ₹160 crores. Say Cheers!
“Liquid Death” is just water in a can, screams the NBC Business News headline.
The new water can is now a rage in the US and in the UK since its creation in 2017. The brand is now valued at $1.4 billion (about 160 crores in Indian rupees).
The news release says the brand Liquid Death had seen “triple-digit” growth for the third consecutive year, becoming the fastest-growing water and iced tea brand, citing SPINS, a market research group.
Liquid Death took off in part because it was a subversion of all the tropes of bottled water marketing that we’re familiar with, according to founder and CEO Mike Cessario.
The name “Liquid Death” refers to the idea of “murdering your thirst,” as well as “death to plastic,” he says.
(Reminds fans in India of the launch of Coke brand Thums Up, with a tagline reading, ‘Taste the Thunder’, doesn’t it?)
The good news is Liquid Death beverages are packaged in an aluminium can and are recyclable.
The brand now has a commanding fan following on social media, with 5 million on TikTok and 2.9 million on Instagram. And the number is growing.
“The Liquid Death can, to be blunt, looks cool,” says Brad Avery, senior reporter for industry newsgroup BevNET, told NBC News in an email.
By putting non-alcoholic beverages in a package that looks like a beer can, he said, it creates a psychological effect of making it easier for someone more image-conscious to consume.
One inspiration for Liquid Death came when I learned that some musicians who preferred to drink water onstage were pouring it into energy-drink cans for fear of embarrassment, as well as sponsorship requirements, says Cessario, the CEO and founder.
“We first invested in Liquid Death because we believed their brand and community was a great fit for the world of live music,” Live Nation CEO Michael Rapino said in a statement to NBC.
Liquid Death’s appeal means it is poised to take market share from both the water market, the beer and the newly growing non-alcoholic drink market, said Dan Buckstaff, chief marketing officer of SPINS, the market research group.
‘Can vs Plastic’ is what hit that sweet spot, Buckstaff said.
A healthy beverage for all on party occasions is how the brand wins hearts, says Cessario.
Three cheers to a can of ‘Liquid Death’.
What an investment of $100 can bring in this AI-ridden world? An experiment.
Dear ChatGPT,
You have $100, and the goal is to turn that into as much money as possible in the shortest time possible, without doing anything illegal. I will do anything you say.
16 March 2023.
That was the question Jackson Fall put to ChatGPT and posted it on X (formerly Twitter).
Can AI help invest money in a business and help build an online empire is the move behind the exercise.
This tweet set the internet on fire and there were 23 million views and over two thousand replies.
The AI social media enthusiasts have sat through hours following updates in a thread.
ChatGPT, to start with, asked Fall to create a website. He created a blog site by the name GreenGadgetGuru.com.
The plan was to set up an affiliate marketing and try positioning eco-friendly content. The AI suggested positioning sustainable living products on the site.
Many on SM were thrilled by this experiment, and Fall said this exercise quickly brought over 7,700 dollars worth of donations.
All for a cause. Can AI run a business that generates profit?
A month was gone. The update showed it did generate revenue. $130 was there for all to see.
But Fall said that it looked fishy as there was no advertising done nor were there proofs of sale. How did it show the figure?
Eight months have gone. No reply from Fall. No updates.
Some questioned if that was the case of a stunt.
Some asked; what if they gave ChatGPT $100K?
Some found fault with the design of the blog site, complaining it wasn’t mobile-friendly.
The wait for those who invested in this experiment isn’t over yet.
Buzz on this blog if you heard anything from Fall.
His X handle is @jacksonfall
"சென்றிடுவீர் எட்டுத் திக்கும்" 