Tag: beverages

Can’t live without one. Twice a week, at least. Cheers!

What’s the one luxury you can’t live without?

Take a highball glass. Add sugar, mint leaves and a splash of club soda.

Smash and mix them enough so that the flavour of the mint is released.

Cut a lime and squeeze both the halves into the mix. Drop one squeezed half into the glass for the luxury.

Add rum (white is preferable) and stir well.

Fill the glass with ice cubes and top with club soda.

Garnish with a mint sprig. Enjoy.

H2O in a Beer Can. Worth ₹160 crores. Say Cheers!

“Liquid Death” is just water in a can, screams the NBC Business News headline.

The new water can is now a rage in the US and in the UK since its creation in 2017. The brand is now valued at $1.4 billion (about 160 crores in Indian rupees).

The news release says the brand Liquid Death had seen “triple-digit” growth for the third consecutive year, becoming the fastest-growing water and iced tea brand, citing SPINS, a market research group.

Liquid Death took off in part because it was a subversion of all the tropes of bottled water marketing that we’re familiar with, according to founder and CEO Mike Cessario.

The name “Liquid Death” refers to the idea of “murdering your thirst,” as well as “death to plastic,” he says.

(Reminds fans in India of the launch of Coke brand Thums Up, with a tagline reading, ‘Taste the Thunder’, doesn’t it?)

The good news is Liquid Death beverages are packaged in an aluminium can and are recyclable.

The brand now has a commanding fan following on social media, with 5 million on TikTok and 2.9 million on Instagram. And the number is growing.

“The Liquid Death can, to be blunt, looks cool,” says Brad Avery, senior reporter for industry newsgroup BevNET, told NBC News in an email.

By putting non-alcoholic beverages in a package that looks like a beer can, he said, it creates a psychological effect of making it easier for someone more image-conscious to consume.

One inspiration for Liquid Death came when I learned that some musicians who preferred to drink water onstage were pouring it into energy-drink cans for fear of embarrassment, as well as sponsorship requirements, says Cessario, the CEO and founder.

“We first invested in Liquid Death because we believed their brand and community was a great fit for the world of live music,” Live Nation CEO Michael Rapino said in a statement to NBC.

Liquid Death’s appeal means it is poised to take market share from both the water market, the beer and the newly growing non-alcoholic drink market, said Dan Buckstaff, chief marketing officer of SPINS, the market research group.

‘Can vs Plastic’ is what hit that sweet spot, Buckstaff said.

A healthy beverage for all on party occasions is how the brand wins hearts, says Cessario.

Three cheers to a can of ‘Liquid Death’.

https://www.nbcnews.com/business/business-news/liquid-death-became-billion-dollar-beverage-brand-rcna143037?cid=sm_npd_nn_tw_ma&taid=65fa89859032a700017b6fc5&utm_campaign=trueanthem&utm_medium=social&utm_source=twitter

Nothing like a large glass of Magners on Ice.

What is your favorite drink?

We usually choose to drink according to how the climate behaves around us.

People in India usually drink a lot of coconut water, lemon & watermelon juice, buttermilk and lassi (a thick yogurt drink).

Come winter, they drink a lot of hot beverages, such as soup, tea, coffee and alcoholic beverages.

My favorite: ‘Magners on ice’ and Mojito for the summer. And Martell when the weather chills my bones during the winter.

Red Bull to kill sleep when I drive long on the motorways.

But make sure you carry a bottle of water when you commute by Tube. Always.